The 2025 IAMCR/ICCA Research Session “The Transformative Impact of Disruptive AI on Trust and Engagement in Media” was successfully held on July 14, 2025! Chaired by Prof. Yu-li Liu (Distinguished Professor, School of Journalism and Communication, Shanghai University, China), the session showcased a series of insightful and professional presentations that sparked vibrant academic discussions on AI’s evolving role in media trust and audience engagement.

 

The Panelists:

When AI Takes the Newscaster’s Chair: Effects on Attention and Entertainment Value

• Shuhua Zhou, City University of Hong Kong

• Mulin Jiang, City University of Hong Kong

• Nisi, Tsinghua University

• Yang Wu, City University of Hong Kong

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Deepfake Exposure, Detection, and Sharing in Taiwan: A Mixed Method Research

• Trisha T. C. Lin, National Chengchi University

• Jessy Chia-Yu Lin, National Chengchi University

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Understanding Young Adults’ Intention to Use AI Chatbots for Mental Health Support in Singapore: A Moderated Mediation Model

• Shaohai Jiang, National University of Singapore

• Sing Wei En Wayne, National University of Singapore

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Mapping Trust in AI: An Integrated Review and Theoretical Network Analysis in Communication Research

• Yunya Song, The Hong Kong University of Science and Technology

• Xuanyu Shi, The Hong Kong University of Science and Technology

• Jingyi Zhang, The Hong Kong University of Science and Technology

 

The panel was organized Dr. Trisha Lin (VP, ICCA; Distinguished Professor, College of Communication, National Chengchi University).